Before the project begins you will be asked to complete a series of assignments to provide a complete background of your business - from your why and unique selling point to your ideal client and competitors - as well as your vision and goals for the future.

Over a zoom call we strategize the best way to market your business so that you stand out to your ideal client. For brand projects, this involves creating a strategic brand roadmap that details every aspect of your business including client experience, potential brand problems and creative solutions.

To ensure we are on the same page before any designing begins clients are asked to create 2 mood boards to draw inspiration from. From this, I will create the primary design concept direction.

This is where brand strategy is turned into a visual identity. I explore design options within the direction we have chosen and shortlist it into 2 brand concepts or a website wireframe. This is then presented using mock-up images to help you visualise your new brand/website. Once the final concept is chosen any additional elements/ collateral will be completed.

After all the design work is completed and signed off, it’s time to celebrate!

I will package up any files into a cloud-based folder or transfer your new site to you. Your new website, brand, or design is now live and ready to launch.