Brand design that makes you unforgettable.
I’m not going to lie, investing in branding is one of the most important decisions you can make for your business. In a busy market, standing out from your competitors has never been so important.
Design is a crucial element in communicating your business’s values, story, and personality before people have even connected with your products or services. The quote "You never get a second chance to make a first impression" could not be more true. The harsh reality is you can have the best product in the world but if you are not communicating its value and reaching your ideal customers there will be another business who will.
So how can my designs help you…
You know that type of brand that sticks in your head and makes you want to be part of their journey. The kind that makes you a loyal customer and excited with whatever they come up with next. A brand that you are happy to recommend to others and can spot their branding a mile off - yes, those brands.
Well, it’s not just luck and years of marketing, it’s also having a clear strategy that matches the business internals aka their story, values and personality, with their external look (brand style and visuals).
And that is where I can help. I don’t design brands based on trends, what your competitors are doing or how the weather is making me feel that day! I focus on what makes your business uniquely yours, who your ideal customers are and what your long-term goals are - and then I build a design strategy to get you there.
The Growth Solution
STRATEGY-LED BRAND DESIGN
TIMELINE: 4 WEEKS
A growth-focused brand identity design package that will position your business for breakthrough visibility and success. This deep dive design process has brand strategy at it’s heart to make sure your business’s values, personality, and story are faithfully communicated at each step, helping your ideal customers to connect more deeply and resulting in a brand that feels just right and that you can’t wait to show off.
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Onboarding Questionnaire & Brand Brief
Brand Discovery Meeting
Brand Strategy & Design Directions
2 Design Concepts
Primary, Submark, Alternate, Icon Logos & website favicon
Brand patterns and illustrations to reinforce your visual style.
2 x Rounds of refinements
Custom Colour Palette to help you standout
Font Selection + Hierarchy to reinforce your brand personality
Brand guidelines demonstrate how to use your brand for maximum results.
Social Media graphics to help you launch your new brand
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This brand growth package will suit established small businesses and startups who
have outgrown or don’t like their current branding
want to charge more and establish expertise / unique offering
aren’t attracting their target audience
don’t have a clear direction and a feeling a bit lost on how to grow / move forwards
want to stand out from their competitors and make more sales / connections
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From £1950
The Design Process
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Pre-Project
Once you have signed a project contract and paid the first invoice you will be asked to complete an onboarding questionnaire that asks key questions about your business foundations, competitors, target audience, and long-term goals. You will also be asked to curate a mood board on Pinterest to share your brand vision. This allows me to see what styles resonate with you as a starting point to work from.
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Discovery Phase
At the heart of the process is the time taken to understand your business - its ethos, goals, target audience, values, problems and messaging - to create a custom brand strategy that can act as a roadmap for every step of your brand’s journey.
A ‘discovery’ call at the start of the project lets us deep dive into every aspect of your business so that we are clear in our direction. We then put together a brand strategy document based on the information you provided in the questionnaire and our meeting to ‘map’ out the design concept directions we will explore.
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Design Phase
Once the brand strategy and design direction has been agreed upon we move into the design phase.
This is the fun part where your brand is brought to life through a variety of logos (primary, alternate, icon, submark), custom colour palette, font pairings, patterns, and other relevant brand elements; carefully refined until it is just right.
We build out each brand concept using a variety of mock-ups so you can see exactly how it will feel before you make the final decision. We find this helps clients to ‘test’ a brand before they have to commit!
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Ready to Launch
And finally the most exciting part of the project… Launch Day.
You’ll receive all your design files in print and digital formats along with a custom brand colour palette, font selections and a brand style guideline document on how to use your branding where and when to ensure your brand is looking its best at all times!
We even provide social media launch graphics so you can share your new branding with the world!
A QUICK INTRO TO
Strategic Brand Design
*(and why your business needs it)
I use the word strategy a lot in my business and for good reason. If you want real results in your business then you need a strategy on how to achieve that and, the same goes for design.
Your brand is often the first thing potential clients come in contact with so you don’t want to just leave it to chance and hope that they connect with your business, you need to give them tangible reasons.
Using a strategic process I can supercharge your business with design to communicate your brand story, your business values and brand personality, and ultimately attract your ideal customer/client.
Results you can expect
A standout brand aesthetic that you can’t wait to share
Renewed momentum to your vision
A deeper connection with your ideal clients
Elevated confidence about promoting your business
A brand that authentically represents your business and its values
A professional finish that makes marketing a breeze
Recent Projects
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![Seed and Sown branded sticker in green and white with dahlia flowers in the background]()
Seed and Sown - Flower Farm
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![Brand pattern tissue paper of armchairs in green, blue and natural tones with sticker for Cotters Stay, designed by Social Magpie Design.]()
Cotters Stay - Boutique Cottage Rental
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![Branded tissue paper for Ashley's Portrait Co Luxury Wedding Photographer, designed by Social Magpie Design.]()
Ashley's Portait Co - Luxury Wedding Photographer
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![Bright and colourful candle packaging design for La Luna boutique homeware shop, brand designed by Social Magpie Design.]()
Luna - Boutique homeware
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![White and green circular brand sticker for Sadgrove Farm featuring circular logo designed by Social Magpie Design on a light green background.]()
Sadgrove Farm - Events and Supper Club
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![Hand-drawn floral brand logo for Wessex Flower Co Luxury Wedding Florist, designed by Social Magpie Design.]()
Wessex Flower Co - Luxury Wedding Florist
LOOKING FOR SOMETHING ELSE?
Design Days
Perfect for if you are just starting out or looking to give your current brand a little ‘lift’. A Design Day will help your business look more polished and make marketing to your dream clients/ customers so much easier.
Frequently Asked Questions
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No, branding is so much more than just the logo element. A strong brand identity that is cohesive and aligned comes together through strategy and design as well as a variety of elements including colour palette, fonts, copy, collateral, and logos. Having a complete brand identity will help align your business, give you the tools to grow, and help leave a lasting impression on your dream clients.
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Generally, payments are broken into two or three parts, depending on the timeline. There is a 35% non-refundable deposit that needs to be paid upfront in order to secure your booking and the remainder can be paid in one or two equal payments during the project. Please note the final payment needs to be made in order to receive your new brand or website.
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No. All deposits are non-refundable as it is my way of securing your spot in the queue. I book projects several months ahead of time, and scheduling ensures that I give all of my clients the proper amount of time that a project deserves. As a result, I turn away clients for your reserved time slot. If you back out of the project, you may leave an empty spot that could have been given to another project. The deposits ensure that clients are serious about moving forward with the project.
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Yes, for existing and previous clients I offer additional design services such as social media templates, packaging, and other print materials. To enquire please reach out with details of your project so I can provide a price.
Have a different question?
Cathrin did a wonderful job of understanding my business and being able to transform that into a look and feel that was perfect for my branding.
Steph, YOUR SOCIAL BEE