Bespoke brand design that makes you unforgettable.
Story-led and strategically built design that positions you exactly where you belong.
Your brand should communicate your worth before you've said a word.
You've built real expertise, but your current brand doesn't reflect it. Maybe it's outdated, feels generic, or was thrown together when you started. Whatever the reason, it's holding you back from attracting premium clients and charging the prices you deserve.
Great brand design does more than look beautiful. It tells your story. It communicates your values, your way of doing things, the specific and personal details that make your business impossible to copy. And it makes the right client feel, before they've read a word, that they've found exactly who they were looking for.
The Brand Story Package
STORY-LED BRAND DESIGN
TIMELINE: 3 WEEKS
Story-led brand identity design that helps you stand out, attract premium clients, and confidently charge higher prices.
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Brand Strategy Foundation
Onboarding questionnaire and brand brief
Brand story discovery session to uncover the personal, meaningful details that will make your brand uniquely yours
Strategic positioning to differentiate you from competitors
2 design concept directions to choose from
Complete Brand Identity
Primary logo, submarks, alternate logos, and icon
Website favicon
Custom color palette strategically chosen to reflect your brand personality
Typography system with hierarchy guidelines
Brand patterns and custom illustrations to reinforce your visual style
Brand Assets & Guidelines
Comprehensive brand guidelines showing how to use your brand for maximum impact
Social media launch graphics to introduce your new brand
2 rounds of refinements to perfect every detail
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This package is for creative entrepreneurs and service-based businesses who:
Have outgrown their current brand or never had one that felt truly right
Want a brand that reflects the real quality and personality of what they do
Are ready to attract premium clients and charge confidently
Want something bespoke, not borrowed from a template or a trend
Are open to a creative process that goes deeper than a mood board
Investment: Β£2250
My Signature Process
1/ Discovery
Brand story discovery session and questionnaire to uncover your business values, your ideal client, and the personal details that will make your brand genuinely memorable
2/ Strategy & Concepts
Strategic brand positioning and two distinct design directions, each rooted in your story
3/ Design &
Refinement
Complete brand identity creation with two rounds of revisions
4/ Launch & Guidelines
Brand guidelines, assets, and launch graphics delivered
Recent Projects
Frequently Asked Questions
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Not with me, and here's why. A logo on its own is just a mark. A brand identity is the whole story, your colour palette, your typography, your visual language, all working together to communicate something specific and meaningful about your business before a word has been read. A logo without that context is like a book cover with no story behind it. Beautiful, possibly, but missing the thing that makes people want to open it.
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Generally, payments are broken into two or three parts, depending on the timeline. There is a 30% non-refundable deposit that needs to be paid upfront in order to secure your booking and the remainder can be paid in one or two equal payments during the project. Please note the final payment needs to be made in order to receive your new brand or website.
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Yes! Many of my clients are established businesses who've outgrown their original branding. Whether you're 2 years in or 10, if your brand doesn't reflect where you are now, it's time for a refresh.
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Lots. This is collaborative process. I need your expertise about your business, your industry, and your clients. But I'll guide the design decisions and strategic positioning - that's what you're hiring me for.
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You'll own all your brand files and can hire any designer to create additional materials. Or book a Design Intensive and I'll create exactly what you need.
Need a Brand Refresh, Not a Full Rebrand?
LOOKING FOR SOMETHING SMALLER?
If you have decent branding but need refinements - updating colors, creating new brand collateral, or designing marketing materials - a VIP Design Day might be perfect.
We work together for 10 focused hours to knock out specific brand design tasks without the full package commitment.
Cathrin completely captured my vision for my website and brought it to life even better than I imagined. Not only is the final result beautiful and professional, but working with Cathrin was an absolute pleasure.
Jane, YOUR LIFE HYPNOTHERAPY