Bright and colourful candle packaging design for La Luna boutique homeware shop, brand designed by Social Magpie Design.

Bespoke brand design that makes you unforgettable.

Story-led and strategically built design that positions you exactly where you belong.

Your brand should communicate your worth before you've said a word.

You've built real expertise, but your current brand doesn't reflect it. Maybe it's outdated, feels generic, or was thrown together when you started. Whatever the reason, it's holding you back from attracting premium clients and charging the prices you deserve.

Great brand design does more than look beautiful. It tells your story. It communicates your values, your way of doing things, the specific and personal details that make your business impossible to copy. And it makes the right client feel, before they've read a word, that they've found exactly who they were looking for.

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A dark gray background with the word 'HOMME' in large white letters, accompanied by smaller text and decorative logos related to home styling.

The Brand Story Package

 STORY-LED BRAND DESIGN

TIMELINE: 3 WEEKS

Story-led brand identity design that helps you stand out, attract premium clients, and confidently charge higher prices.

  • Brand Strategy Foundation

    • Onboarding questionnaire and brand brief

    • Brand story discovery session to uncover the personal, meaningful details that will make your brand uniquely yours

    • Strategic positioning to differentiate you from competitors

    • 2 design concept directions to choose from

    Complete Brand Identity

    • Primary logo, submarks, alternate logos, and icon

    • Website favicon

    • Custom color palette strategically chosen to reflect your brand personality

    • Typography system with hierarchy guidelines

    • Brand patterns and custom illustrations to reinforce your visual style

    Brand Assets & Guidelines

    • Comprehensive brand guidelines showing how to use your brand for maximum impact

    • Social media launch graphics to introduce your new brand

    • 2 rounds of refinements to perfect every detail

  • This package is for creative entrepreneurs and service-based businesses who:

    • Have outgrown their current brand or never had one that felt truly right

    • Want a brand that reflects the real quality and personality of what they do

    • Are ready to attract premium clients and charge confidently

    • Want something bespoke, not borrowed from a template or a trend

    • Are open to a creative process that goes deeper than a mood board

Investment: Β£2250

My Signature Process


A wall with various photos, notes, and artwork attached, including a photo of a woman, a photo of a table setting, and notes labeled 'Due today', 'Priority', and 'To Do list'. Shadows cast by window panes are visible.

1/ Discovery

Brand story discovery session and questionnaire to uncover your business values, your ideal client, and the personal details that will make your brand genuinely memorable

Person working on a laptop with interior design photos displayed on the screen, on a wooden table with a notebook, glasses, a phone, and a glass of water.

2/ Strategy & Concepts

Strategic brand positioning and two distinct design directions, each rooted in your story

Laptop on a light wooden desk displaying a webpage with tailored services, with a book, a jar candle, and a stone decoration beside it, against a plain white wall.


3/ Design &
Refinement

Complete brand identity creation with two rounds of revisions

4/ Launch & Guidelines

Brand guidelines, assets, and launch graphics delivered

Recent Projects

Frequently Asked Questions

  • Not with me, and here's why. A logo on its own is just a mark. A brand identity is the whole story, your colour palette, your typography, your visual language, all working together to communicate something specific and meaningful about your business before a word has been read. A logo without that context is like a book cover with no story behind it. Beautiful, possibly, but missing the thing that makes people want to open it.

  • Generally, payments are broken into two or three parts, depending on the timeline. There is a 30% non-refundable deposit that needs to be paid upfront in order to secure your booking and the remainder can be paid in one or two equal payments during the project. Please note the final payment needs to be made in order to receive your new brand or website.

  • Yes! Many of my clients are established businesses who've outgrown their original branding. Whether you're 2 years in or 10, if your brand doesn't reflect where you are now, it's time for a refresh.

  • Lots. This is collaborative process. I need your expertise about your business, your industry, and your clients. But I'll guide the design decisions and strategic positioning - that's what you're hiring me for.

  • You'll own all your brand files and can hire any designer to create additional materials. Or book a Design Intensive and I'll create exactly what you need.

White and green circular brand sticker for Sadgrove Farm featuring circular logo designed by Social Magpie Design on a light green background.

Need a Brand Refresh, Not a Full Rebrand?

LOOKING FOR SOMETHING SMALLER?

If you have decent branding but need refinements - updating colors, creating new brand collateral, or designing marketing materials - a VIP Design Day might be perfect.

We work together for 10 focused hours to knock out specific brand design tasks without the full package commitment.

Business cards and packaging for 'Your Life Hypnotherapy' with green and white floral patterns, displaying contact information for Jane Hill.

Cathrin completely captured my vision for my website and brought it to life even better than I imagined. Not only is the final result beautiful and professional, but working with Cathrin was an absolute pleasure.

Jane, YOUR LIFE HYPNOTHERAPY

Ready to Build a Brand That Tells Your Story?