To design a brand and website to compliment the charm and personality of a family-owned flower family whilst elevating the overall feel to help them attract more customers and make more sales.

A strategic deep-dive into customers and competitors helped us get clear on who we were trying to target and how to stand out from local competitors. We used inspiration from around the farm to create hand-drawn elements to add charm and personality. The colour palette was kept simple but with pops of colour to reflect the hues of the flowers they grow and offer versatility across marketing collateral. A modern serif font was chosen for a high end feel to reflect the quality of the flowers produced. This was balanced with a hand drawn font to add charm and character.