Branding & Website Design for Your Life Hypnotherapy

The strategy focused on what Jane's clients needed: genuine results, tools for lasting change, effective clinical techniques, and a safe, comfortable environment. The challenge was creating a brand that felt both professional and approachable. Jane's warmth needed to come through whilst maintaining the credibility her qualifications deserved.

The logo concept was inspired by a personal object, a bowl crafted int he shape of two hands that a friend had given Jane to celebrate her new business. This became the foundation of the brand mark, symbolising the supportive space she creates for clients. Three leaves were added to introduce natural elements without fuss, creating balance whilst representing growth and transformation.

Typography was kept grounded and simple - clean fonts that build trust without being decorative. The tagline "Believe and you will achieve" captures Jane's core philosophy: empowering clients to trust their own potential.

A brand palette of deep emerald greens paired with softer sage tones where chosen to convey trust, growth, and calm whilst maintaining professionalism.

The website focused on building trust and providing clear information about clinical hypnotherapy. Considered spacing, carefully selected imagery, and simple navigation help potential clients feel comfortable taking that first step.

The complete brand launch gave Jane a professional foundation to start her practice confidently. The identity positions Your Life Hypnotherapy as a professional service for clients seeking real results, balancing credibility with warmth in a way that makes reaching out feel safe.